Cross Device /3-4 Screen Identity (1C)

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Session Topic: 3 Screen & 4 Screen Identity Management for Online Entertainment (T1C)

Convener: Wendell Baker

Notes-taker(s): Wendell Baker

Tags for the session - technology discussed/ideas considered:

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:


The presentation focused on the diagram and the use of single sign (SSO) to affect the sharing of identity chains across the voluntary audience side and also the force-placed advertising side. The linkage between the two sides via opt in during the SSO ceremony was highlighted.