Cross Device /3-4 Screen Identity (1C)
Session Topic: 3 Screen & 4 Screen Identity Management for Online Entertainment (T1C)
Convener: Wendell Baker
Notes-taker(s): Wendell Baker
Tags for the session - technology discussed/ideas considered:
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
The presentation focused on the diagram and the use of single sign (SSO) to affect the sharing of identity chains across the voluntary audience side and also the force-placed advertising side. The linkage between the two sides via opt in during the SSO ceremony was highlighted.