11G/ MARKET ADOPTION STRATEGY for Global Standardization (How to get Budget!!)

MARKET ADOPTION STRATEGY for Global Standardization (How to get Budget!!)

Session Convener: Tom Sato

Notes-taker(s): Mike Ebert

Tags / links to resources / technology discussed, related to this session:

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

Understand the ecosystem and network

Draw a network diagram

Examine the components

Build a tool set for these groups:

For business team members - Presentation, white paper, use case, video

For developers - Specs, documentation, tutorial

Help interested parties understand how your solution provides maximum benefits for minimum work

• Use “carrots and sticks” to “persuade your donkeys to move.”
• If your “donkey” won’t move, find a “thoroughbred” (an organization that is willing to take action)

When you communicate, use simple language

With enough work, you can get to a tipping point–market consensus