14H/ Are you telling the story you think? Communication Workshop
Session Topic/Title: Are you telling the story you think? Communication Workshop
Session Convener: Kimberly Wilson Linson
Tags / links to resources / technology discussed, related to this session:
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
Three principles and a Law for Communicating with Humans
- Dual Coding Theory - Alan Pavio - Our ability to comprehend information is directly correlated with our ability to connect language with mental representation.
- Humans are thinking FEELING beings…we make decisions on how we FEEL.
- Human brains are lazy - don’t make them work too hard.
LAW: Always start with the big picture/problem. ALWAYS. (And never ask “does anyone here need me to explain…”
— DISCUSSION NOTES—
Must focus on the problem of the customer Write a fake press release before the product is created Avoid wiggle words Developer need INTENTIONAlL
Would a Driver’s License be trusted at a if I put tape over the unnecessary PII?
New fintech - the problem is: UNBANKED….solving benefits the banks and the user
Watch Dick Hardt - Identity 2.0 from the 2000s YouTube: