Personal Data: what’s the state of things today?

Session Topic: What is the State of Personal Data Today? (T5A)

Convener: Mary Hodder

Notes-taker(s): Mary Hodder

Tags for the session - technology discussed/ideas considered:

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

The State:


• mostly controlled by companies


* innacurate
* shallow or poor approximation


• undervalued / undermonitized



• higher education sorts of customers: students, professors, staff - biz practices ?
  • preserving work of scholars

    • piles of paper
    • science works has 1000 author papers now



Do we have something we can do about encrypted data being passed between say


EX: yelp and facebook.. when they are passing our data and yet we don't have transparency into it


Do we have a right to know what is there?



WHAT WOULD WORK: 
*future value - share potential

• • potential

  • market value.. quantified leads

  • predictive
  • intentions of people
  • 
* patterns
  • 
* symbols



WHAT DO WE NEED:


• more user research (usability)

• visualization methods for data

• metrics
* transparency

• tools, technology & law


* strategies on minimization of impact 
* user control 
* context management 
* data sharing standards


• trust frameworks (lots of little ones)



USER PERSPECTIVES ON PERSONAL DATA ONLINE:


• irrational

• depressed


* in denial


• hopeless

• no where to hide

• angry "shoot the messenger"

STRATEGIES OF MINIMUM IMPACT: 
* cookie canceling


• simple concrete, meaningful, visual


* common data leakage  models - how much, from where, etc 
* where is rearch
-- statistical analysis == privacy
-- combinatorial insights



NOT WORKING:


• scare tactics to make users more aware (privacy advocates do this)