What’s possible at intersection of trust, identity info, commerce and journalism

From IIW

Session Topic: Trust, Identity, Commerce & Journalism (W2H)

Convener: Bill Densmore

Notes-taker(s): Vanessa Miemis

Tags for the session - technology discussed/ideas considered:

- atomized content, curation, objectivity, bias, personalization, echo chamber


Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:


 Can news organizations act as information valets? Can they curate the information you want? 


What information would you give to a news organization? 


- preferences, but not personal identifiers like location 


3 different levels of willingness to participate in news 


- willing to be involved in the story

- public insight model - willing to be an opt-in resource / subject matter expert in a story

- willing to share demographics, preferences about self in order to get more customized/curated content 


do we care about / trust the news organization itself, or just individual journalists? would we prefer to only receive content from journalists and content creators that we trust or are willing to listen to? 


if we only receive content customized to our preferences, are we effectively putting ourselves in an echo chamber, reducing the chances for discovery, serendipity and insight? 


do we want objective news, or do we want news that admits it comes from a certain perspective with a certain bias, so that we can judge for ourselves how to weigh the validity/truth of the content. 


where do reputation currencies come into play when deciding where to direct our attention and dollars?